I am

Olivier BRAUN

Marketing
Permanent

Presentation

Biography

After ten years of business practices and profit centre management with the industry and distribution branch of Saint-Gobain; Olivier Braun turned to the professional training of managers in business and trained students in his three fields of competence: marketing, management and human resources.
The doctoral work has led him to take an interest in the socially responsible behaviour of employees in the interim sector. The study of the beliefs of employees in recruitment or training situations, for example, highlighted some determinants of the discriminatory practices of employees.
His areas of research concern the psychological contract and socially responsible behaviours. He is also attracted to the field of sales force management and consumer behaviour.

Degrees and Training

Year Title Institution Country
2014 Ph.D, Business Administration, Human Resources Management & CSR Strasbourg University France
2010 Master of Business Administration, Business Administration EM Strasbourg France
2005 Specialized Mastere, Business Administration, Marketing National Conservatory of Arts and Crafts France

Courses Taught

Year Title Country Institution
2023 Le développement d'entreprises en France United States of America Georgia State University
2023 Sustainable consumption in the French context United States of America Georgia State University
2023 Intra AME Architecture France ICN Business School
2023 Management à distance et équipe virtuelle / House of Training Luxembourg France ICN Business School
2023 Immersion week France ICN Business School
2023 Négociation internationale France ICN Business School
2023 Actions commerciales France ICN Business School
2023 Inter Cycle Parcours Marketing et Commercial France ICN Business School
2023 Nouveaux modes d'organisation et de consommation France ICN Business School
2023 France ICN Business School
2022 Concours de vente France ICN Business School
2022 Défi stratégique d'entreprise France ICN Business School
2022 Développement des projets marketing et commerciaux France ICN Business School
2022 Gérer la marque et l'expérience client France ICN Business School
2022 Négociation des solutions complexes France ICN Business School
2021 Marketing / Planification Stratégique France ICN Business School
2021 Nouveaux modes d'organisation et de consommation France ICN Business School
2021 Simulation de Gestion France ICN Business School
2020 Marketing relationnel et de la marque France ICN Business School
2020 Gestion de la publicité numérique France ICN Business School
2020 Gestion du Comportement Organisationnel France ICN Business School
2020 Managing Organizational Behaviour France ICN Business School
2019 International commerce / Marketing France ICN Business School
2019 Fonctions de l'Entreprise et Intro. à la Stratégie France ICN Business School
2019 Research Methodology France ICN Business School
2019 Négociation commerciale & Business Development France ICN Business School
2019 Techniques de vente France ICN Business School
2019 Fondamentaux du Marketing France ICN Business School
2019 Pilotage de la performance commerciale France ICN Business School
2018 INTERNATIONAL MARKETING France ICN Business School
2018 Marketing and the case studies France ICN Business School
2015 Sustainable development and tourism France EM Strasbourg
2014 Sociology of organizations and industrial relations France National Conservatory of Arts and Crafts
2013 Supply chain France EM Strasbourg
2013 Négociation France National Conservatory of Arts and Crafts
2013 Human Resources Management France EM Strasbourg
2013 International negotiation France Strasbourg University
2012 Team management France Academy of Dijon
2011 Marketing GRC Vente France National Conservatory of Arts and Crafts

Research Interests

  • Comportement Organisationnel
  • Marketing
  • Corporate Social Responsibility
  • Management de proximité

Publications

Year Type Reference
2025 Journal article BRAUN, O., “A Grounded Theory of Hybrid Remote Leadership: Managing the 4Cs of Collaboration, Competencies, Conduct, and Care. @GRH, Pub. anticipées(0), I7-XXXII.”, @GRH, October 2025, pp. I7 – 32
2025 Communications in an Academical or Professional conference BRAUN, O., “Managers’ Role in Facilitating Employee Adaptation to Remote Work: Challenges and Practical Strategies for Effective Management” in AHRD, 2025, Washington, United States of America
2025 Communications in an Academical or Professional conference BRAUN, O., “Investigation of Ethical Business Practices in a Temporary Employment Agency: The Role of Identification” in International Marketing Trends Conference, 2025, Venise, Italy
2025 Communications in an Academical or Professional conference BRAUN, O., “Webinar – Développer sa négociation commerciale” in Paper Jam club_Luxembourg, 2025
2025 Published cases with instructional materials BRAUN, O. – “Heineken: Un héritage à l’épreuve de la Génération Z en France” – 2025, Centrale de cas et de médias pédagogique (CCMP), Paris, France
2025 Published cases with instructional materials BRAUN, O. – “ALELOR : Exporter la moutarde alsacienne au pays du wasabi” – 2025, Centrale de cas et de médias pédagogique (CCMP), Paris, France
2024 Journal article REBIERE, P., O. BRAUN, “The contribution of digitization to successful international expansion: lessons from Decathlon’s strategic movements”, Journal of Business Strategy, November 2024, vol. 45, no. 6
2024 Journal article DAVID-IGNATIEFF, A., O. BRAUN, M. FATEN, C. RETHORE, N. NORCHÈNE BEN DAHMANE MOUELHI, “Comment la co-création contribue t-elle à renforcer le capital marque ? Le cas de « C’est Qui Le Patron »?”, Recherche et Cas en Sciences de Gestion, December 2024, vol. 26, pp. 107 à 129
2024 Communications in an Academical or Professional conference BRAUN, O., C. RETHORE, P. KITCHEN, “The contribution of CSR experts to the creation of social value in a multi-stakeholder context: an emerging model” in AHRD International Research Conference, 2024, Washington, United States of America
2024 Communications in an Academical or Professional conference BRAUN, O., C. RETHORE, “Multinational Managers Confronted with “Doing Good by Doing Well” Exploring Socially Responsible Practices” in Delivering Sustainability through Ecosystem Innovation, ELMV, 2024, Paris, France
2024 Published cases with instructional materials BRAUN, O. – “Dynamiser l’attractivité internationale de la ville de Paris post Covid” – 2024, Collection ICN, Paris, France
2024 Published cases with instructional materials BRAUN, O. – “LIDL : La croissance inachévée du géant en Espagne” – 2024, Centrale de cas et de médias pédagogique (CCMP), Paris, France
2023 Journal article MESLY, O., C. RETHORE, O. BRAUN, “Comment se mettre d’accord en entreprise ?”, The conversation, August 2023
2023 Book Chapter BRAUN, O., “Manager pour accroître la performance au travail” in Management des entreprises – De l’élaboration de la stratégie au développement de la transversalité., C. Bertin & J. Koehl (Dir.) Ed., ELLIPSES, pp. 61-72, 2023
2023 Book Chapter FINSTAD-MILION, K., O. BRAUN, “L’innovation sociale au service de l’insertion sociale : Le Cas de FACE Vosges et de ses partenaires publics et privés” in Innovations sociales. Leviers pour une transition sociale, économique et environnementale., Anne Carbonnel, Raphaël Didier, Delphine Wannenmacher Eds, ÉPURE – Éditions et Presses universitaires de Reims, chap. 3, 2023
2023 Communications in an Academical or Professional conference OUMESSAOUD, A., K. FINSTAD-MILION, O. BRAUN, “Social Rules between Institutional Actors that Foster Social Innovation for Inclusive Organizations” in Artem international conference on Organizational Creativity and Sustainability (ARTEM OCC), 2023, Durban, South Africa
2022 Journal article CECCARELLI, A., S. PERSSON, O. BRAUN, “L’habit ferait-il encore le banquier ? Le cas du recrutement des chargés de clientèle dans la banque de détail”, Management & Avenir, November 2022, vol. 5, pp. 79-102
2022 Journal article BRAUN, O., A. CECCARELLI, C. MORIN-ESTEVES, “Les contributions mutuelles entre les ONG locales et les entreprises : un facteur de crédibilité du rapportage social fondé sur trois piliers”, Revue Internationale de Psychosociologie et de gestion des Comportements Organisationnels (RIPCO), April 2022, vol. XXVIII, no. 72, pp. 5-25
2022 Communications in an Academical or Professional conference FINSTAD-MILION, K., O. BRAUN, “Social Innovation for Integrating the Long-term Unemployed : The Case of FACE Vosges and its Public and Private Partners” in 9th Responsible Management Research Conference: Societal Impact Through Entrepreneurship and Innovation, 2022, Innsbruck
2022 Published cases with instructional materials BRAUN, O. – “BURGER KING : Comment la marque s’impose-t-elle sur le marché français ?” – 2022, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
2021 Communications in an Academical or Professional conference BRAUN, O., “l’ISO26000 et l’ISO45000 que peut-on faire concrètement?”, 2021, Nancy, France
2021 Published cases with instructional materials REBIERE, P., O. BRAUN – “NESPRESSO : Un management offensif pour défendre son business model” – 2021, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
2021 Published cases with instructional materials BRAUN, O., P. REBIERE – “BOUYGUES et Dispositif PINEL : sur fond de crise éco-sanitaire, comment négocier à l’aide de ce levier fiscal ?” – 2021, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
2020 Published cases with instructional materials REBIERE, P., O. BRAUN – “Decathlon : séduire une clientèle mondiale ? les leçons du leader mondial du sport” – 2020, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
2020 Published cases with instructional materials BRAUN, O., P.REBIERE – “Tryba : Réussir une communication omnicanale au service du développement de ses Concessions” – 2020, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
2019 Journal article BRAUN, O., L.RAMBOARISON, I.BARTH, “Les Contrats Psychologiques à l’épreuve de la diversité: L’influence des facteurs organisationnels sur le schéma mental”, Management & Avenir, September 2019, vol. 110, no. 4, pp. 79 -102
2019 Journal article MESLY, O., O.BRAUN, “The Wealth-Building Diamond of Project Management: An Integrative Emerging Model”, The Journal of Wealth Management, April 2019, vol. 22, no. 1, pp. 97-107
2019 Communications in an Academical or Professional conference BRAUN, O., C.FIORI-KHAYAT, C.MORIN-ESTEVES, A.CECCARELLI, C.GENDRON, “La contribution des ONG locales à la crédibilité du rapportage social” CSEAR 5th French Conference on Social and Environmental Accounting Research. 2019, Paris, France
2019 Communications in an Academical or Professional conference BRAUN, O., C. FIORI-KHAYAT, “The Determinants of Employee Commitment to CSR.” in AOM Meeting, 2019, BOSTON, United States of America
2019 Communications in an Academical or Professional conference BRAUN, O., A.CECCARELLI, C.FIORI-KHAYAT, C.MORIN-ESTEVES, C.GENDRON, “Private companies and non-profit organizations: practices, actions and expectations” in The 8th International Conference on Social Responsibility, Ethics and Sustainable Business, 2019, BRAGA
2019 Communications in an Academical or Professional conference BRAUN, O., “L’expérience client et les émotions des clients” in DCF (Dirigeants Commerciaux de France), 2019, Nancy, France
2019 Communications in an Academical or Professional conference BRAUN, O., “Les évolutions des métiers de la vente” in DCF (Dirigeants Commerciaux de France), 2019, Nancy, France
2015 Communications in an Academical or Professional conference BRAUN, O., “Human Resource Professionals as Change Agents of the Corporate Culture in Implementing CSR: An Operational Model of Empowerment” A.D.E.R.S.E. 2015, Strasbourg, France
2014 Communications in an Academical or Professional conference BRAUN, O., C. HANSEN, “When is Social Responsibility a Myth and When is it Genuine Sustainable Development” in 17th IAMB Conference, 2014, Brazil Coauthorspresented
2011 Journal article IMBS, P., O. BRAUN, “Comment la filiale d’une entreprise américaine implantée en France s’approprie -t-elle la politique R.S.E de la maison mère”, Gestion 2000, November 2011, vol. 28, no. 5, pp. 15-30