GUCLU ULGEN Burcin
Dr. Burçin Güçlü is Assistant Professor of Marketing at ICN Business School Berlin. Regarding her research, she is working on the applications of Big Data in sports industry and sharing economies. Her main skills are quantitative research methodology and social listening. Previously, she earned BA degrees in Business Administration and Economics from Koç University, and Master of Research in Management (MRM) and PhD in Management from IESE Business School, University of Navarra. She also held research and teaching positions in BES La Salle (Universitat Ramon Llull), Toulouse Business School, and Universitat Internacional de Catalunya.
Diplômes et formations
Cours enseignés
Publications
CANBOY, B., C. TILLOU, C. BARZANTNY, B. GUCLU, F. BÉNICHOUX, “The impact of perceived organizational support on work meaningfulness, engagement, and perceived stress in France”, European Management Journal, February 2023
WANG, L., B. GUCLU, “The more, the not merrier? Exploring information overload in the context of electronic word-of-mouth (eWOM)”, Journal of Marketing Communications, May 2023
GUCLU, B., D. ROCHE, F. MARIMON, “City characteristics that attract Airbnb travellers: Evidence from Europe”, International Journal for Quality Research, March 2020, vol. 14, no. 1, pp. 271-290
GUCLU, B., M., A. CANELA, I.ALEGRE, “An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior” in Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019
GUCLU, B., M.GARZA, C.KENNETT, “What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball’s Final Four Event” in Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019
GUCLU, B., M. , A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” in Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017
GUCLU, B., M., A. CANELA, “Analytics Overuse in Advertising and Promotion Budget Forecasting” in Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017
GUCLU, B., M., A.CANELA, “The destructive effect of complex analytics on innovativeness”, International Journal of Applied Behavioral Economics, October 2017, vol. 6, no. 4, pp. 38-56