RAKSHIT Krishanu
Krishanu joined ICN Business School in the Marketing Department in July 2022. Before that, he had taught at the Indian Institute of Management, Calcutta, India for more than a decade. He had earlier served as the Dean of the Department of Management Studies at Acharya Institutes, Bangalore, India. He has worked with corporates like Tata Motors Limited, Mercedes Benz AG and Coca Cola India and had stints with research agencies like Euromonitor Plc., VTT and Educatis University as independent researcher. He possesses an undergraduate degree in Mechanical Engineering from Jadavpur University, Kolkata, INDIA and both his MBA as well as his PhD are from Indian Institute of Management Bangalore. He has trained a significant number of senior executives from leading Fortune 500 organizations. His research contributions have been published in Journal of Business Research, European Journal of Marketing, European Journal of Operational Research and International Journal of Management Reviews, among others. His current research interests Consumer Culture and Consumption dimensions, analytics in consumer behaviour, Transformative Consumption practices, and exploring consumers’ online identity.
Diplômes et formations
Postes
Cours enseignés
Intêrets de Recherche
Publications
BANERJEE, P., K. RAKSHIT, S. MISHRA, T. MASTERS, “Attribute ratings and their impact on attraction and compromise effects”, Marketing Letters, January 2024
TUNUGUNTLA, V., P. BASU, K. RAKSHIT, T. PAPADOPOULOS, “Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer”, Annals of Operations Research, February 2024
RAKSHIT, K., S. SHINDE, “Vernacular Media: Case for Narrative Objects” in American Marketing Association (AMA) Summer Conference, 2023, San Francisco, United States of America
CHATTERJEE, S., K. RAKSHIT, P. MANDAL, “Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage”, International Journal of Hospitality Management, April 2023, vol. 110, pp. 103448
KUMAR HOTA, P., B. MANOHARAN, K. RAKSHIT, P. PANIGRAHI, “Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain”, International Journal of Management Reviews, April 2023, vol. 25, no. 2, pp. 384-409
TUNUGUNTLA, V., K. RAKSHIT, P. BASU, “Bidding for an Optimal Portfolio of Keywords in Sponsored Search Advertising: From Generic to Branded Keywords”, European Journal of Operational Research, June 2023, vol. 307, no. 3, pp. 1424-1440
PARTH, S., B. MANOHARAN, I. QURESHI, B. BHATT, K. RAKSHIT, “Digital technology-enabled transformative consumer responsibilisation: a case study”, European Journal of Marketing, September 2021, vol. 55, no. 9, pp. 2538-2565
SHEKHAR, S., K. RAKSHIT, B. MANOHARAN, “Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption”, Journal of Business Research, June 2020, vol. 114, pp. 60-79
TUNUGUNTLA, V., P. BASU, K. RAKSHIT, D. GHOSH, “Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay”, European Journal of Operational Research, July 2019, vol. 276, no. 1, pp. 119-132