RETHORE Christophe
A former Canada/US expatriate (1989-2007), bilingual (English-French), with a dual Canada/France citizenship, Christophe Réthoré graduated from ESSCA Angers School of Management (1990) and Auburn University (MBA, 1991). He holds a Ph.D. in linguistics (UBFC Besançon: dissertation on advertising communication, English-French, in the automobile industry; statistical/text linguistics approach). In 2000, he co-authored the Analytical Dictionary of Retailing/Dictionnaire analytique de la distribution (1992-2000). He has worked for 15 years in higher education in the US and Canada for (1990-2005). He set up and launched JMU’s (James Madison University, Virginia, 1998-2005) new programs in technical/commercial translation and website localization, and he taught as Guest Lecturer at University of Virginia (UVA, 2004-2005). From 2000 to 2006, Christophe Réthoré served as the official ATA (American Translators Association) delegate with JNCL-NCLIS (Joint National Committee for Languages/National Council for Languages and International Studies), Washington, D.C. In 2004, he was elected on the Board of Directors of JNCL-NCLIS (2004-2006), which handles strategic issues and lobbying in foreign language and international education in the U.S. JNCL-NCLIS represents more than 300,000 language professionals and 62 professional associations from the language community. Between 2005 and 2012, Christophe worked at AFG Research (www.afg-research.com), an international market research firm based in Vancouver. In 2007, he set up AFG’s new office in Europe (Strasbourg-Kehl). He was successively AFG’s Operations Director (2005-2007) and Multilingual/Qualitative Research Director (2007-2012). Since he moved to France in 2007, he has also taught part-time (marketing, brand management, intercultural management and communication, retailing, etc.) at various higher ed institutions, such as EM Strasbourg’s Executive MBA in Management of Sports Organizations in Europe, Université de Strasbourg, UHA Mulhouse/Colmar, as well as continuing education (GRETA Strasbourg, Auchan, Siemens, Caterpillar). He started working full-time as Marketing Professor at ICN on September 1st, 2012. He launched and managed ICN’s Communication and Digital Marketing track from 2013 to 2016, before launching and co-managing ICN’s new MSc in Digital Management from April 2017 to December 2018. Since September 2017, he is Head of the Marketing Department at ICN.
Diplômes et formations
Postes
Cours enseignés
Intêrets de Recherche
Publications
RETHORE, C., “Développer le marketing et les ventes” in Management des entreprises – De l’élaboration de la stratégie au développement de la transversalité., C. Bertin & J. Koehl (Dir.) Ed., ELLIPSES, chap. 10, pp. 141 – 154, 2023
KATSIKEA, E., M. THEODOSIOU, O. ALARAPE, C. RETHORE, “A dynamic capability perspective of ambidexterity and its impact on international venture performance: Evidence from Nigerian industrial SMEs” in The Academy of International Business (AIB), 2023, Warsaw, Poland
KATSIKEA, E., M. THEODOSIOU, O. ALARAPE, C. RETHORE, “Data oriented culture, big data marketing affordances & international venture performance of industrial SMEs” in Annual conference EMAC (European Marketing Academy), 2023, Odense, Denmark
KATSIKEA, E., M. THEODOSIOU, O. ALARAPE, C. RETHORE, “Organizational learning and its consequences on international business venture performance: Evidence from emerging market industrial SMEs” in 2023 Global Marketing Conference (GMC), 2023, Online, South Korea
MESLY, O., C. RETHORE, O. BRAUN, “Comment se mettre d’accord en entreprise ?”, The conversation, August 2023
MESLY, O., C. RETHORE – “Benoist : Deux artisans boulangers mettent la main à la pâte” – 2023, Centrale des Cas et des Médias Pédagogiques (CCMP), Paris, France
FLORES ZAMORA, J., C. RETHORE, P. KITCHEN, “The moderating effect of stereotypes on model-product congruency using multiethnic families as advertising endorsers” in 9th Academic Conference. 3-5 September, 2021, Greece
MESLY, O., C. RETHORE, “Key consensus factors as a tool for project-oriented marketing organizations”, Revue Internationale de Psychosociologie et de gestion des Comportements Organisationnels (RIPCO), June 2021, vol. XXVII, no. 68, pp. 73 – 99
FINSTAD-MILION, K., E. EBERHARDT-TOTH, C. RETHORE, “Gender bias in the Classroom: A workshop” in 4th meeting of the France – Benelux Chapter – Young People as a Force for Change, 2020, Bruxelles, Belgium
KITCHEN, P., M. TOURKY, M. PETRESCU , C. RETHORE, “Globalisation, Marketing, Sustainability, Tourism and the Hand Mirror of COVID-19”, Academy of Business Journal, June 2020, vol. I, pp. 9-27
RETHORE, C., “Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics”, Journal of Marketing Analytics, June 2020, vol. 8, pp. 118–124
FINSTAD-MILION, K., C.RETHORE, T.STENGELHOFEN, “The Women’s World Cup: A forum for denouncing sexism or promoting gender diversity?”, The conversation, September 2019
FINSTAD-MILION, K., T.STENGELHOFEN, C.RETHORE, “Sexisme dans le football: où en sommes nous?”, The Conversation, September 2019
FINSTAD-MILION, K., C.RETHORE, E.EBERHARDT-TOTH, C.MORIN-ESTEVES, “Building Gender Awareness into Business School Teaching Practices: a Holistic Approach” ARTEM International Conference on Organizational Creativity and Sustainability (ARTEM OCC), Sept. 14-16, Nancy, France. 2017, France
FINSTAD-MILION, K., C.RETHORE, E.EBERHARDT-TOTH, C.MORIN-ESTEVES, “Building Gender Awareness into Business School Teaching Practices: A Holistic Approach” Brown Bag Research Seminar of ICN Business School, July 4. 2017, Nancy, France
FINSTAD-MILION, K., E.EBERHARDT-TOTH, C.MORIN-ESTEVES, C.RETHORE, “Are Business Professors Gender Blind in the Way they Design and Deliver Courses? A French Business School Case” 9th European Conference on Gender Equality in Higher Education (and Research), Université Paris Diderot, September 12-14. 2016, Paris, France
FINSTAD-MILION, K., E.EBERHARDT-TOTH, C.MORIN-ESTEVES, C.RETHORE, “Responsabilité sociale des écoles de management et préparation des étudiants pour le monde du travail” XIIIème Congrès ADERSE – Université Jean Moulin Lyon 3 « La responsabilité sociale des organisations et des établissements d’enseignement supérieur », 13-14 juin. 2016, Lyon, France
RETHORE, C., “Analyse des données 3D. Analyses de corpus à partir de l’analyse factorielle des correspondances en 3D avec projections géodésiques”, Survey Magazine, 2016
RETHORE, C., “Apports de la lexicométrie et de l’analyse textuelle aux études de marché quantitatives et qualitatives”, Survey Magazine, 2016
RETHORE, C., “La force mentale des sportifs de haut niveau : applications au monde professionnel” Journée Débats. 2012, Paris, France
RETHORE, C., “Impact de l’évolution du matériel sportif sur les performances des sportifs de haut niveau et sur la pratique du sport dans la société française » (avec Pascal Picq, paléoanthropologue et professeur au Collège de France).” Journée Débats. 2011, Paris, France
RETHORE, C., “La discrimination dans le sport” Table ronde avec Lilian Thuram, Pap Ndiaye, Jérôme de Bontin, Enoch Effah. 2010, Nanterre, France
DANCETTE, J., C.RETHORE, Analytical Dictionary of Retailing / Dictionnaire bilingue de distribution, Les Presses de l’Université de Montréal, Montréal, Canada, 2000