MSc Digital marketing
Programme overview
Digital marketing covers all the digital channels that enable a brand/company to communicate with customers or prospects (website, blog, social networks, digital advertising) to ultimately sell a product or service.
The specialised Digital Marketing programme responds to the changing behaviours associated with the digital transformation of companies, and enables students to study the main digital marketing channels and the various associated techniques (websites, social networks, SEO/SEA, Inbound Marketing, etc.).
A particular focus is placed on managing the online experience in order to turn website visitors into regular customers and build their loyalty over time.
Modules
First year of the program - M1
Admission Bac+3 pour un parcours en 2 ans (M1 et M2)
Semestre 1 :
- UE1 - Stratégie et innovation
- UE2 - Management de projet : boite à outils et techniques
- UE2 - Fonctionnement de l’entreprise (simulation)
- UE3 - Marketing digital
- UE3 - Community Management et Marketing d'influence
- UE4 - Défi #ATM1 : CréaCthon design produit
- UE5 - Explore Your Career Options
- UE5 - English for Business Functions
Semestre 2 :
- UE1 - Innovation, Agility & Design Thinking
- UE1 - Développement durable et RSE à l'ère digitale
- UE2 - Transformation digitale et sécurité des données
- UE2 - Big Data et Business Analytics
- UE3 - Brand Content et Storytelling
- UE4 - Défi #ATM2 : CréaCthon design évènement
- UE5 - Micro-certificat professionnel et spécialisé
- UE5 - English for Specific Purposes
Second year of the program - M2
Admission Bac+4 / Bac+5 pour un parcours en 1 an (M2 entrée directe)
Semestre 1 :
- UE1 - CreaCtive Learning Expedition
- UE1 - Management 4.0 et Leadership
- UE2 - Gestion de produits digitaux
- UE2 - Référencement SEO/SEA
- UE2 - Expérience client en ligne et CRM
- UE2 - Modèles économiques en ligne
- UE3 - Micro-certificat professionnel et spécialisé
- UE4 - Méthodologie de recherche et analyse des données
- UE Quitus - Professional experience M1
Semestre 2 :
- UE3 - Expérience professionnelle M2
- UE4 - Mémoire professionnel
Choose the CGE-certified
path of excellence
The path of excellence
In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.
This course includes at least 50% of classes in English.
Find out more about the CGE Master of Science program
Work-study format
Available as a sandwich course in Paris, this programme gives you the opportunity to develop your professional skills and acquire business expertise in digital marketing. It's also an excellent way of developing the hard and soft skills that employers are looking for, so it's a real asset to your employability!
Apprenticeships also mean that your tuition fees are waived in full, and you receive a monthly income for the duration of the contract based on a scale based on the gross monthly minimum wage (SMIC) or the industry minimum wage (if it exists and is more favourable).
Finally, at ICN, nearly 150 partner companies are ready to meet you at our career forums, which will open the doors to work-linked training with major companies.
Career opportunities
Specific roles:
- Chef de projet digital
- Responsable e-business
- Responsable e-commerce
- Traffic manager / Traffic Analyst
- SEO Manager
- Community manager»Responsable sourcing achats
- Responsable CRM
- Responsable marketing
100% of our graduates find a job in less than 6 months!
Download the information sheet
Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026
Admissions
Interested in the MSc Marketing Digital?
Don't hesitate to apply!
