MSc Digital marketing

Useful information
MSc Bac +5
Duration of study :
Regular track : 2 ans - Short track : 1 an
Place of study :
Paris
Language of instruction :
French, English
Degree awarded :
MSc ICN degree or MSc-Master of Science certified CGE degree / DESSMI - Level 7 RNCP qualification (French National Directory of Professional Certifications), sheet n° 37475
Tuition fees :
Contact Admission service
French students
+ 33 (3) 54 50 25 38
International students
+ 33 (3) 54 50 26 33
+ 33 (6) 35 81 31 10
Marketing Digital
Programme in french đŸ‡«đŸ‡·

Programme overview

Digital marketing covers all the digital channels that enable a brand/company to communicate with customers or prospects (website, blog, social networks, digital advertising) to ultimately sell a product or service.

The specialised Digital Marketing programme responds to the changing behaviours associated with the digital transformation of companies, and enables students to study the main digital marketing channels and the various associated techniques (websites, social networks, SEO/SEA, Inbound Marketing, etc.).

A particular focus is placed on managing the online experience in order to turn website visitors into regular customers and build their loyalty over time.

Modules

First year of the program - M1

Admission Bac+3 pour un parcours en 2 ans (M1 et M2)

Semestre 1 :

  • UE1 - StratĂ©gie et innovation 
  • UE2 - Management de projet : boite Ă  outils et techniques 
  • UE2  - Fonctionnement de l’entreprise (simulation) 
  • UE3 - Marketing digital 
  • UE3 - Community Management et Marketing d'influence  
  • UE4 - DĂ©fi #ATM1 : CrĂ©aCthon design produit  
  • UE5 - Explore Your Career Options
  • UE5 - English for Business Functions

Semestre 2 :

  • UE1 - Innovation, Agility & Design Thinking
  • UE1 - DĂ©veloppement durable et RSE Ă  l'Ăšre digitale  
  • UE2 - Transformation digitale et sĂ©curitĂ© des donnĂ©es 
  • UE2 - Big Data et Business Analytics
  • UE3 - Brand Content et Storytelling 
  • UE4 - DĂ©fi #ATM2 : CrĂ©aCthon design Ă©vĂšnement  
  • UE5 - Micro-certificat professionnel et spĂ©cialisĂ©  
  • UE5 - English for Specific Purposes

Second year of the program - M2

Admission Bac+4 / Bac+5 pour un parcours en 1 an (M2 entrée directe)

Semestre 1 :

  • UE1 - CreaCtive Learning Expedition 
  • UE1 - Management 4.0 et Leadership 
  • UE2 - Gestion de produits digitaux 
  • UE2 - RĂ©fĂ©rencement SEO/SEA 
  • UE2 - ExpĂ©rience client en ligne et CRM 
  • UE2 - ModĂšles Ă©conomiques en ligne 
  • UE3 - Micro-certificat professionnel et spĂ©cialisĂ©  
  • UE4 - MĂ©thodologie de recherche et analyse des donnĂ©es 
  • UE Quitus - Professional experience M1

Semestre 2 :

  • UE3 - ExpĂ©rience professionnelle M2  
  • UE4 - MĂ©moire professionnel 

Choose the CGE-certified
path of excellence

The path of excellence

In addition to the DESSMI, you'll be preparing a double Master of Science degree
by the Conférence des Grandes Ecoles.

This course includes at least 50% of classes in English.

Find out more about the CGE Master of Science program

CAMPUS

Paris

Our Paris campus is located in the heart of 
La Défense business district, a stone's 
throw from the head offices of the largest 
French companies. It’s a place for learning, 
but also a place where students, 
businesses, teachers and graduates can 
meet.

Work-study format

Available as a sandwich course in Paris, this programme gives you the opportunity to develop your professional skills and acquire business expertise in digital marketing. It's also an excellent way of developing the hard and soft skills that employers are looking for, so it's a real asset to your employability!

Apprenticeships also mean that your tuition fees are waived in full, and you receive a monthly income for the duration of the contract based on a scale based on the gross monthly minimum wage (SMIC) or the industry minimum wage (if it exists and is more favourable).

Finally, at ICN, nearly 150 partner companies are ready to meet you at our career forums, which will open the doors to work-linked training with major companies.

Career opportunities

Specific roles:

  • Chef de projet digital
  • Responsable e-business
  • Responsable e-commerce
  • Traffic manager / Traffic Analyst
  • SEO Manager
  • Community manager»Responsable sourcing achats
  • Responsable CRM
  • Responsable marketing

100% of our graduates find a job in less than 6 months!

Download the information sheet

Course registered with the CGE under the name: Management by Innovation
Course registered with the RNCP under number RNCP 37475 until 31/08/2026

Admissions

Interested in the MSc Marketing Digital?

Don't hesitate to apply!