GUCLU ULGEN Burcin

CANBOY, B., C. TILLOU, C. BARZANTNY, B. GUCLU, F. BÉNICHOUX, « The impact of perceived organizational support on work meaningfulness, engagement, and perceived stress in France », European Management Journal, Février 2023

WANG, L., B. GUCLU, « The more, the not merrier? Exploring information overload in the context of electronic word-of-mouth (eWOM) », Journal of Marketing Communications, Mai 2023

GUCLU, B., D. ROCHE, F. MARIMON, « City characteristics that attract Airbnb travellers: Evidence from Europe », International Journal for Quality Research, Mars 2020, vol. 14, no. 1, pp. 271-290

GUCLU, B., M., A. CANELA, I.ALEGRE, « An Exploratory Analysis Using Co-Authorship Network: Trends in Risk Behavior » dans Machine Learning Techniques for Improved Business Analytics., Kumar G., D. Eds, IGI Global, chap. 8, pp. 166-200, 2019

GUCLU, B., M.GARZA, C.KENNETT, « What Are Basketball Fans Saying on Twitter?: Evidence From Euroleague Basketball’s Final Four Event » dans Big Data and Knowledge Sharing in Virtual Organizations., Williams, I Eds, IGI Global, chap. 8, pp. 176-197, 2019

GUCLU, B., M., A.CANELA, « The destructive effect of complex analytics on innovativeness », International Journal of Applied Behavioral Economics, Octobre 2017, vol. 6, no. 4, pp. 38-56

GUCLU, B., M. , A. CANELA, « Analytics Overuse in Advertising and Promotion Budget Forecasting » dans Advertising and Branding: Concepts, Methodologies, Tools, and Application., Koshrow-Pour, M. Eds, IGI Global, chap. 22, pp. 477-505, 2017

GUCLU, B., M., A. CANELA, « Analytics Overuse in Advertising and Promotion Budget Forecasting » dans Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics., Tavana, M. Eds, IGI Global, chap. 9, pp. 163-191, 2017